April 6, 2018
Island-infused lifestyle brand is collaborating for paddleboard equipment.
Tommy Bahama has inked a deal with Riviera Paddlesurf for a limited range of paddleboards that feature the lifestyle brand’s logo and island-inspired imagery.
Riviera has created two 11-foot-6-inches boards and one 10-foot-6-inches board using the company’s latest technology. All boards feature custom Tommy Bahama-inspired artwork on the bottom including a tropical floral design and two-toned Hula girl. Riviera has also created a customized stand-up paddleboard (SUP_ paddle with a logoed blade.
“Riviera Paddlesure is a SUP industry leader,” says Rob Goldberg, executive vice president, marketing, Tommy Bahama. “Their commitment to designing the highest quality stand-up paddleboards and their continued support of the SUP community and lifestyle makes them a perfect partner for Tommy Bahama.”
The boards are available now at TommyBahama.com and select Tommy Bahama stores.
Read more about:Tommy Bahama
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