Illustrated People and Starter Black Label among the lifestyle label's new partners.
The new Ed Hardy partnerships will include:
Illustrated People for women’s apparel,
MC2 St Barth for swimwear,
Starter Black Label for caps, and
Benjamin’s for iPhone covers.
All of the new collaborations will incorporate the Japanese tattoo aesthetics of the classic Ed Hardy style, while showcasing an new direction for the brand with a relaxed style, fresh creativity and freedom of expression.
“These are exciting partnerships for us and a great way to introduce Ed Hardy back into the market,” says Angela Farrugia, managing director, Iconix Europe. “The growth of brand collaborations has given Ed Hardy a platform upon which to re-educate the consumer.”
All of the collaborations are available now at directional independents and high-reaching department stores throughout Europe. The Ed Hardy x Illustrated People line was one of Illustrated People’s key partnerships for 2016. The collaboration launched straight into Topshop Oxford Circus and online.
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