The range will feature apparel for newborns, infants, toddlers, boys and girls including mix-and-match sets, onesies, leggings, dresses, rompers and pajamas.
Prestige plans to launch the line at retail channels across the U.S. in fall 2014.
“We are delighted to welcome Prestige into our Jelly Belly licensing program family,” says Allison Kopcha, executive vice president, TLC North America. “Prestige’s Jelly Belly apparel collection perfectly captures Jelly Belly beans’ core brand attributes in their use of bright colors and playful designs. Parents and caregivers will love the quality and value of the fun new assortment.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.