The 10-year renewal with Luxottica will kick off with sunglasses and prescription frames worldwide.

GLOBAL–Tiffany & Co. has renewed its multi-year licensing agreement with the Luxottica Group for exclusive eyewear under the Tiffany & Co. brand.

The renewed agreement will expire in 2027 and will see Luxottica develop, produce and distribute sunglasses and prescription frames worldwide.

“We are very pleased to renew our relationship with Tiffany, one of the highest expressions of luxury and jewelry in the world,” says Leonardo Del Vecchio, executive chairman, Luxottica Group. “Tiffany began its journey into the world of eyewear more than ten years ago with Luxottica. Together we will continue to make high style, luxury glasses that embody the best of our two worlds.”

The renewal agreement celebrates a new era of eyewear for Tiffany, under the creative direction of Tiffany & Co.’s chief artistic officer, Reed Krakoff. The new collection will debut globally in more than 100 Tiffany stores and on Tiffany.com, as well as Luxottica’s distribution network beginning May 2018.

“Eyewear represents an exciting product offering for Tiffany,” says Jean-Marc Bellaiche, senior vice president, strategy and business development, Tiffany & Co. “Our new agreement with Luxottica allows for a more creative expression in eyewear, with a design language consistent across categories.”