Deal will allow brand to expand into new retailers in the region.
June 20, 2022
Badgley Mischka has announced the brand has appointed The Business Hub Group (TBHG) as its exclusive licensing agent within Latin America.
“We are extremely excited and pleased to be partnering with The Business Hub Group,” says Mark Badgley, founder and designer, Badgley Mischka.
Read More: The Business Hub Group to Rep 'Too Hot to Handle' in LatAm
“The Business Hub has successfully launched different brand extension programs within Latin America around reputable fashion and lifestyle brands,” says Fanny Salazar Mourré, head and founder, The Business Hub Group. “Badgley Mischka is one of the most recognized designer brands worldwide, we will capture the interest of A-plus companies willing to capitalize on the creative resources and value an iconic brand like this would reflect on their programs.”
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