Deal will allow brand to expand into new retailers in the region.

License Global

June 20, 2022

1 Min Read
Models wearing Badgley Mischka apparel.
Models wearing Badgley Mischka apparel.Badgley Mischka

Badgley Mischka has announced the brand has appointed The Business Hub Group (TBHG) as its exclusive licensing agent within Latin America. 

“We are extremely excited and pleased to be partnering with The Business Hub Group,” says Mark Badgley, founder and designer, Badgley Mischka. 

Read More: The Business Hub Group to Rep 'Too Hot to Handle' in LatAm

“The Business Hub has successfully launched different brand extension programs within Latin America around reputable fashion and lifestyle brands,” says Fanny Salazar Mourré, head and founder, The Business Hub Group. “Badgley Mischka is one of the most recognized designer brands worldwide, we will capture the interest of A-plus companies willing to capitalize on the creative resources and value an iconic brand like this would reflect on their programs.” 

Read more about:

The Business Hub Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like