Team USA, Minions Launch Limited-Edition Apparel

Illumination’s Minions joins forces with Team USA ahead of the Olympic and Paralympic Games Paris 2024.

License Global

July 10, 2024

2 Min Read
Minions x Team USA collection, Illumination, Team USA
Minions x Team USA collectionIllumination, Team USA

Illumination’s ambassadors of joy and mischief, the Minions, are partnering with Team USA to launch a limited-edition capsule collection in celebration of the Olympic and Paralympic Games Paris 2024. The capsule collection debut coincides with the theatrical release of the new chapter in Illumination’s blockbuster animated franchise, “Despicable Me 4,” featuring the Minions, in theaters now.

Following the launch of promotional spots starring the mischievous Minions interrupting Team USA track and field athletes, Noah Lyles, Ryan Crouser and Anna Hall, in their training practices, a new Minions x Team USA collection showcases the Minions in tracksuits, commemorating Team USA with their disruptive playfulness on T-shirts and sweatshirts, in adult and kids’ sizes, as well as hats, water bottles, pins and more.        

“The Minions x Team USA collection brings together two iconic global brands in celebration of the Olympic and Paralympic Games in Paris,” said Vince Klaseus, president, Universal Products & Experiences. “The Minions bring joy to fans of all ages, and their influence on pop culture and fashion is undeniable, making them the perfect brand ambassadors for fans to gear up with and cheer for Team USA.”

The Minions x Team USA collection is available online through Team USA Shop and The Shop at NBC Studios at Rockefeller Center, New York City, with select styles available at Universal Orlando Resort and Universal Studios Hollywood.

Related:Warner Bros. Drops Looney Tunes Team USA Apparel

“The debut of the Minions x Team USA collection pays tribute to the Paris 2024 Olympic and Paralympic Games and the world’s greatest athletes,” says Jenny Storms, chief marketing officer, NBCUniversal Entertainment and Sports. “The collaboration lets fans further engage with the Games as they prepare for the release of ‘Despicable Me 4’ and NBCU’s Olympics coverage.”

“The exciting countdown to the Paris Olympic and Paralympic Games in Paris continues with this eye-catching collection of apparel and accessories that deliver on our goal to make this a truly unforgettable summer for both Minions fans and sports fans,” says David O’Connor, president, global franchise management and partnerships, Universal Pictures. “Featuring fun and playful designs that capture the spirit of Illumination’s Minions, the merchandise lineup offers something for everyone.”

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License Global

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