TBSA Signs Gresham Blake for TfL Apparel

The line launches with a promotional music video.
License Global

July 27, 2021

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The Sports and Brands Licensing Agency is teaming up with Gersham Blake for a clothing line.

The limited-edition range is inspired by the seats on TfL (Transport for London’s) moquette fabric.

The new line for clothier Gersham Blake includes tracksuits and dresses, the former having already been worn by Fatboy Slim and Rag’n’Bone Man in a music video debuting the collection.

The inspiration comes from the 150-year history of The Underground, with the promotional music video being shot at the Charing Cross station.

“The London Underground has an unparallel history; so much ground-breaking design in its past from tunnel construction to the famous logo and ingenious map,” Gersham Blake said in a statement. “I looked at the fabrics on the seats and thought it would be great to make a range of clothing including shirts and tracksuits.”

 

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