The debut of the line officially launches the new partnership between Pro Merch and NFL Players Inc., the marketing and licensing arm of the NFL Players Association.
Pro Merch has created a range of designs that celebrate the unique characteristics of each athlete. At launch the line features Peyton Manning of the Denver Broncos, Aaron Rodgers of the Green Bay Packers, Drew Bress of the New Orleans Saints, Adrian Peterson of the Minnesota Vikings, J.J. Watt of the Houston Texans and John Elway member of the Pro Football Hall of Fame, among other players.
"Our apparel line is all about the player," says Luke Rodgers, co-founder, Pro Merch. "In a new media world, superstar personalities are larger than life characters. Pro Merch allows fans to support their favorite players and wear their pride for the game's greatest athletes."
The collection is now available at more than 1,000 stores across
"Pro Merch, in partnership with NFL Players Inc., has done a great job opening new opportunities for NFL players to reach fans in Target stores," says Steve Scebelo, vice president, licensing and business development, NFLPI. "The design team is developing some really creative imagery for fans that celebrate our players' distinct personalities and skills in new and exciting ways."
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