Retailer collaborates with spin-based fitness brand for series of events, products.
Target has partnered with the cycling workout brand SoulCycle to ring in the New Year with a 10-city wellness tour and corresponding co-branded products.
The tour will feature special, three-day weekend events including complementary cycling classes taught by certified SoulCycle instructors.
Each stop on the tour will also feature a Target x SoulCycle pop-up shop with co-branded workout apparel and other wellness products such as water bottles, yoga mats and more. The shop will also be available at Target.com/SoulCycle.
The tour will kick off Jan. 22-24 in Washington, D.C., Houston and Seattle.
“We know that wellness is top of mind for so many of our guests, especially at this time of year when people are looking for ways to reinvigorate their exercise routines,” says Jeff Jones, chief marketing officer, Target. “By partnering with a premier fitness brand like SoulCycle, we can offer a uniquely Target experience and help our guests start a new year off on a positive note.”