Target Preps for Spring with Lilly Pulitzer

Target has unveiled its latest design partnership for spring with resort wear brand Lilly Pulitzer.

April 6, 2018

Target Preps for Spring with Lilly Pulitzer

Featuring a modern interpretation of American resortwear, the limited edition collection will be anchored by 15 exclusive prints created by Lilly Pulitzer artists specifically for the collaboration. 

“This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way,” says Stacia Andersen, senior vice president, apparel and accessories, Target. “As we started to think about the perfect partner to collaborate with, Lilly Pulitzer was the clear choice given the brand’s inspiring heritage, authority with print and pattern and resort-chic aesthetic.”

The 250-piece collection, which will launch in the U.S. and Canada April 19, will include apparel, accessories and shoes for women and girls, as well as home accents, outdoor entertaining accessories, beach gear and travel essentials.

“Target is a design leader known for offering an unparalleled assortment

of stylish, affordable products,” says Jane Schoenborn, vice president, creative communications, Lilly Pulitzer. “The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection.”

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