Target Plans New Plus-Size Brand

Target has announced plans for its first new in-house apparel line in seven years, Ava & Viv, designed specifically for plus-size women.

April 6, 2018

Target Plans New Plus-Size Brand

Target has announced plans for its first new in-house apparel line in seven years, Ava & Viv, designed specifically for plus-size women.

Arriving in mid-February, the line has been developed by Target's in-house design team and features stylish basics along with trend-driven statement pieces

Similar to Target’s other apparel lines, Ava & Viv will be updated monthly.

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