Target to Debut New Women’s Lifestyle Brand

NORTH AMERICA–Target is gearing up to introduce an exclusive women’s lifestyle brand that is “grounded in denim,” entitled Universal Thread. 

April 6, 2018

Target to Debut New Women’s Lifestyle Brand

Universal Thread, will be available in all Target stores beginning in early February.


The debut Universal Thread collection will feature tops, dresses, accessories and shoes and will be available in a host of sizes.

Universal Thread also comes on the heels of several recently launched only-at-Target brands including A New Day, Goodfellow & Co., Project 62 and Hearth & Hand with Magnolia, among others.

“In developing this brand, we conducted research with nearly 1,000 women from across the country to better understand their needs when it comes to shopping denim,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “We we heard from nearly all of them was that they dreaded shopping for new jeans. Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size–finding the perfect fit for their body type was just too challenging. That’s a problem we wanted to solve. So, our design team rolled up their sleeves and got to work creating a line that caters to all women, with multiple fits, silhouettes, lengths, rises and sizes.


most exciting about this brand is that there’s truly something for everyone,” continues Tritton. “The assortment has fashion and everyday pieces, and is offered in different fits, silhouettes and sizes that guests will come to know and trust.”

Universal Thread will be available in all Target stores and online at in early February.

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