Braxton developed the brand in partnership with IconStyle.
"Anyone who knows me knows I'm all about looking fabulous without breaking the bank," says Braxton. "So when designing this collection, it was important that the line had a wide variety of looks. A little everyday fashion, but also some runway looks at incredible prices. It is important to me that all of my fans feel like there is something for them,"
The brand's website also features a photo-accurate, virtual fitting room solution for a tailored e-commerce shopping experience.
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