Dorel Juvenile Group, a children's products and bicycle manufacturer, will now be represented by Synergy Licensing.
Synergy plans to extend the reach of the manufacturer's trademarks, including Baby on Board and Nature Next, under the Safety 1st umbrella, as well as Cosco.
"Retailers are looking for meaningful brand extensions to broaden assortments, and we plan to maximize those opportunities and relationships with the powerful brands Dorel Juvenile Group has to offer," says Randi Goodman, principal of Synergy Licensing.
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