Lawless Entertainment and Dina Asia Pacific have wrapped up a deal with Shanghai Pin Shi Fushi for a line of children’s apparel featuring the Suzy’s Zoo brand.

Lawless Entertainment is the worldwide licensing agent for Suzy’s Zoo, and Dina Asia Pacific represents the brand in China, Hong Kong and Macau.

“With the relaxation of the one-child policy in China, larger demand for quality children's products is expected," says Rachel Lai, director, Dina Asia Pacific. "Kids in China will start to enjoy the companion of the adorable Suzy’s Zoo characters soon.”

Shanghai Pin Shi Fushi will develop an apparel line for children ages 0 to 6 including jumpsuits, pants, outerwear, blankets and sweaters featuring the Little Suzy’s Zoo character set. The line will be available throughout China at specialty stores, department stores, online shops and wholesale distribution. 

“The wonderful characters of Suzy’s Zoo are cheerfully continuing their introduction into the China marketplace,” says Cathy Malatesta, president, Lawless Entertainment. “This children’s apparel will make a great addition to the baby apparel and accessories, promotional gifts, premium items and books making their way into this territory.”