Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The DJ and producer’s streetwear brand Dim Mak has collaborated with Candiani Denim.
May 16, 2020
DJ and producer Steve Aoki’s streetwear brand Dim Mak has teamed up with Candiani Denim to create a limited-edition pair of jeans.
The Dim Mak x Candiani EC-01 is a limited-edition five-pocket straight-fit jean with a distressed laser finish. It features hand-painted artwork by Aoki and his team of artisans, located in Las Vegas, Nev. The jeans feature designs of Yōkai, a type of monster in Japanese folklore.
“We work with a handful of talented artists all over the world,” Aoki told Rivet. “They each have their own style, and I personally work with them individually to create pieces based on what is happening around the world and in pop culture. I have always been inspired by Japanese culture, and these Japanese demons, called Yōkai, have some fun myths tied to them. The Yōkai painted on these EC-01 jeans actually came from one of my favorite Aoki 1of1 jeans that I wanted to share with a broader audience.”
The jean is available now and retails for $150.
Read more about:Steve Aoki
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like