Steph Curry, Storm Reid Lace Up Footwear Deal

Actress Storm Reid and NBA star Steph Curry have teamed with Under Armour to design a new version of Curry’s signature shoe.
License Global

March 9, 2020

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Actress Storm Reid has teamed with Steph Curry and Under Armour to design a new version of the NBA star’s signature shoe.

The shoe is called the Curry 7 Bamazing colorway and was released March 6. The new colorway supports Reid’s Bamazing foundation, which focuses on allowing young women to achieve their dreams.

“I launched my Bamazing initiative with a goal to encourage young girls that they are truly capable of anything,” says Reid. “They can and should be themselves, perfectly imperfect! I think it's so important to uplift and celebrate women in order for us all to continue to thrive. I appreciate both Stephen and Under Armour teaming up with me to help spread these messages to girls everywhere.”

Bamazing has previously worked with Curry via his families International Women’s Day scholarship. Curry and his wife, Ayesha, launched the scholarship in 2019 through their Eat.Learn.Play Foundation and Under Armour. The organizations are offering four $30,000 awards in 2020.

 “I am continuing my

commitment to providing a platform to empower young women in partnership with my team at Under Armour,” says Curry. “We will deliver the Curry 7 Bamazing colorway for International Women's Day 2020, which Storm helped to inspire, adding her own design touches to the sockliner with Bamazing branding and words of encouragement such as Btrue and Bbrave. Best of all, this Curry 7 colorway celebrates young women who inspire and supports their dreams through higher education scholarships.”

The new Curry 7 shoe is now available for $140 on the Under Armour website and brand houses, as well as select stores.

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