Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Actress Storm Reid and NBA star Steph Curry have teamed with Under Armour to design a new version of Curry’s signature shoe.
March 9, 2020
Actress Storm Reid has teamed with Steph Curry and Under Armour to design a new version of the NBA star’s signature shoe.
The shoe is called the Curry 7 Bamazing colorway and was released March 6. The new colorway supports Reid’s Bamazing foundation, which focuses on allowing young women to achieve their dreams.
“I launched my Bamazing initiative with a goal to encourage young girls that they are truly capable of anything,” says Reid. “They can and should be themselves, perfectly imperfect! I think it's so important to uplift and celebrate women in order for us all to continue to thrive. I appreciate both Stephen and Under Armour teaming up with me to help spread these messages to girls everywhere.”
Bamazing has previously worked with Curry via his families International Women’s Day scholarship. Curry and his wife, Ayesha, launched the scholarship in 2019 through their Eat.Learn.Play Foundation and Under Armour. The organizations are offering four $30,000 awards in 2020.
“I am continuing my commitment to providing a platform to empower young women in partnership with my team at Under Armour,” says Curry. “We will deliver the Curry 7 Bamazing colorway for International Women's Day 2020, which Storm helped to inspire, adding her own design touches to the sockliner with Bamazing branding and words of encouragement such as Btrue and Bbrave. Best of all, this Curry 7 colorway celebrates young women who inspire and supports their dreams through higher education scholarships.”
The new Curry 7 shoe is now available for $140 on the Under Armour website and brand houses, as well as select stores.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Submit for Licensing Expo 2024 Show Dailies!Feb 23, 2024
Moonbug, IMC Toys Announce Strategic PartnershipFeb 23, 2024
The Rolling Stones Signs with Southern Glazer’s Wine & SpiritsFeb 23, 2024
Target Unveils Collaboration with Diane von FurstenbergFeb 23, 2024