Status Quo Designs Baahubali Fashion Line

Black White Orange, the film’s licensing agent, brokered the deal.

The new clothing line aims to bring the story of characters like Baahubali, Bhallala Deva and Kattappa, among others, to life and consists of a variety of t-shirts.

“We are extremely happy and excited to be associated with

Baahubali

franchise as their official fashion partner,” says Bobby Arora, managing director, Status Quo. “The response for

Baahubali

as a film franchise has been tremendous and we are expecting a similar response for the apparel range especially since South India is a very important market for Status Quo. The designs are very unlike any Indian film has seen before. In a competitive landscape of apparel industry, this association marks a key milestone in our growth story. We are really excited to see how our customers will react to the collection”

Status

Baahubali

range is available across key stores like Shoppers Stop and Central.

“We are excited to be partnering with a brand like Status Quo,” says Shobu Yarlagadda, chief executive officer, Arka Mediaworks. The brand has a long-established reputation as a leading force in fashion apparel. Status Quo is a great fitment for a franchise like

Baahubali

as their strong retail & distribution presence will help us reach fans across the country and keep alive the

Baahubali

craze!"