Status Quo Designs Baahubali Fashion Line

Status Quo is now the official fashion partner for the Baahubali film franchise.

Apparel manufacturer Status Quo is now the official fashion partner for the Baahubali franchise and has launched an exclusive range of Baahubali men’s apparel.

Black White Orange, the film’s licensing agent, brokered the deal.

The new clothing line aims to bring the story of characters like Baahubali, Bhallala Deva and Kattappa, among others, to life and consists of a variety of t-shirts.

“We are extremely happy and excited to be associated with Baahubali franchise as their official fashion partner,” says Bobby Arora, managing director, Status Quo. “The response for Baahubali as a film franchise has been tremendous and we are expecting a similar response for the apparel range especially since South India is a very important market for Status Quo. The designs are very unlike any Indian film has seen before. In a competitive landscape of apparel industry, this association marks a key milestone in our growth story. We are really excited to see how our customers will react to the collection”

Status Quo is sold through 1100 MBOs and all leading LFS and online stores throughout India. The Baahubali range is available across key stores like Shoppers Stop and Central.

“We are excited to be partnering with a brand like Status Quo,” says Shobu Yarlagadda, chief executive officer, Arka Mediaworks. The brand has a long-established reputation as a leading force in fashion apparel. Status Quo is a great fitment for a franchise like Baahubali as their strong retail & distribution presence will help us reach fans across the country and keep alive the Baahubali craze!"