Starter and Coca-Cola Unveil New Collaboration

Starter and Coca-Cola are about to launch a collaboration with a collection that will hit stores in Brazil with apparel including T-shirts, hoodies, windbreakers, pants, shorts, shoulder bags, hats, buckets, hats and socks. The collaboration was planned and executed by Redibra, licensing and brand extension agency for Coca-Cola in Brazil. 

"Starter has always desired to collaborate with Coca-Cola, a beverage that is a national 

passion and that connects with our target audience,” says Roberta Pádua, product manager, Starter. “Starter seeks to pass on to the clothes the best of both brands, the essence of these brands without taking away the individuality of each one. We believe a successful collaboration is that – the essence can never be lost. For that, we made a collection that consists of T-shirts that range from a more classic to modern style, to the cut-out ones with different 

applications, sweatshirt with Chenille appliqués that give a ‘college’ and current look 

at the same time, sweatshirt pants with strong colors, a set of windbreakers and 

shorts that exactly convey the essence of Starter and Coca-Cola with the hats, 

buckets, beanies and shoulder bags to complete the look of the hippest and most 

up-to-date crowd.”