
May 5, 2022

"Starter has always desired to collaborate with Coca-Cola, a beverage that is a national
passion and that connects with our target audience,” says Roberta Pádua, product manager, Starter. “Starter seeks to pass on to the clothes the best of both brands, the essence of these brands without taking away the individuality of each one. We believe a successful collaboration is that – the essence can never be lost. For that, we made a collection that consists of T-shirts that range from a more classic to modern style, to the cut-out ones with different
applications, sweatshirt with Chenille appliqués that give a ‘college’ and current look
at the same time, sweatshirt
shorts that exactly convey the essence of Starter and Coca-Cola with the hats,
buckets, beanies and shoulder bags to complete the look of the hippest and most
up-to-date crowd.”
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