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Print-on-demand offering helps sustainability and customization goals.
June 20, 2022
Flashdance, Top Gun, Star Trek, Garfield and SpongeBob SquarePants are five of the brands in the European licensing deal signed by Spread Group and Paramount Consumer Products. Sustainability is at the center of the partnership. The Spread Group’s print-on-demand offering means an item is only printed after it has been ordered. This limits waste because there’s no over-stocking and leftover sizes.
The first designs will include I Feel the Need for Speed Top Gun T-shirts, Flashdance logo and What a Feeling! hoodies, Garfield LASAGNA lunchboxes and Saturday Night Fever posters. The designs will be a mixture of image classics and newly created designs created by Spread Group.
Customization is also made easy with print-on-demand. Fans have the freedom to add a design to a product in a size, color and style of their choice. Involving fans in the creation of an item promotes a greater affinity with the brand.
“This partnership means Spread Group can offer a huge variety of themes to a wide audience,” says Sven Burscher, head of licensing, Spread Group. “The Paramount Global brands cover iconic movies and cartoons for a large demographic. There’s a coming-of-age moment for everyone! Our print-on-demand offering means the brands and their fans can customize their creations to suit them, whilst retaining brand integrity. It also limits waste which is better for the planet.”
Fans will be able to add images and quotes to T-shirts, hoodies, caps, bags, aprons, mugs, water bottles, lunchboxes, pillowcases, posters and stickers depending on the brand. Designs will also be localized, for example, Garfield quotes in German, French and English.
The license covers Germany, Austria, Switzerland, France and the U.K.
Read more about:Paramount
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