Spread Group Signs Deal with Netflix in the U.K. and Europe

Spread Group’s technology will create sustainable and individualized series merch.

License Global

October 11, 2022

"Stranger Things" apparel from Spread Group.Spread Group

Spread Group, an on-demand clothing and accessories manufacturer, has signed a deal with

Netflix

. “

Stranger Things

” and “The School for Good and Evil” are the first two titles to go live in the new Spread Group consumer products deal.

Spread Group will roll out the collection on all marketplaces in the U.K. and Europe. Designs for other properties will follow, including “Squid Game,” “Sex Education,” “La Casa de Papel,” “Elite,” “Shadow & Bone,” “1899,” “Outer Banks” and “The Witcher.”

The first designs will include Hellfire Club hoodies and “The School for Good & Evil” lunchboxes. Fans can buy designs across a wide range of products in the apparel and accessories segment but also covering home and living products.

“This partnership will enable Netflix fans to create delight items for much-loved shows,” says Julian de Grahl, chief executive officer, Spread Group. “We do this through individualization, a growing trend in brand merch. Our made-to-order technology gives fans space to produce

something unique they want to wear every day. The ability to individualize will then increase their sense of belonging to their favorite Netflix shows.”