, to create a crossover fashion collab.
“The Sprayground and Hershey’s collection is the perfect pairing of style and sweetness,” says David Ben-David, founder and creative director, Sprayground. “Bringing our iconic brands to life beyond the chocolate shop and into the world of streetwear is an exciting way to connect with our fashion-forward customers who like to think outside of the box!”
The collection includes a backpack that features a realistic graphic of Hershey’s chocolate bar “pips” and a 3D shark-bite feature built into the pack’s structure.
has integrated functionality with designated partitions for USB sticks, wires, cables and a laptop, a velour pouch and zippered compartments.
“Expanding Hershey’s beyond the candy aisle and into fashion creates a unique opportunity to connect chocolate lovers and fashion seekers nationwide,” says Ernie Savo, senior director,licensing, The Hershey Company. “Partnering with David and the team at Sprayground to create a mouth-watering, almost edible Hershey’s backpack confirms that this will be a must-have accessory of the summer.”
The launch which will be available April 15 at Sprayground.com and exclusive boutiques nationwide, including Hershey’s Chocolate World.
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