Sprayground Partners with Hershey’s for Fashion

Streetwear brand taps chocolate giant for sweet collection.

License Global

April 14, 2022

Sprayground

Sprayground, known for its backpacks, accessories and apparel, is teaming up with chocolate brand,

Hershey's

, to create a crossover fashion collab.

“The Sprayground and Hershey’s collection is the perfect pairing of style and sweetness,” says David Ben-David, founder and creative director, Sprayground. “Bringing our iconic brands to life beyond the chocolate shop and into the world of streetwear is an exciting way to connect with our fashion-forward customers who like to think outside of the box!”

The collection includes a backpack that features a realistic graphic of Hershey’s chocolate bar “pips” and a 3D shark-bite feature built into the pack’s structure.

Sprayground

has integrated functionality with designated partitions for USB sticks, wires, cables and a laptop, a velour pouch and zippered compartments.

“Expanding Hershey’s beyond the candy aisle and into fashion creates a unique opportunity to connect chocolate lovers and fashion seekers nationwide,” says Ernie Savo, senior director,

licensing, The Hershey Company. “Partnering with David and the team at Sprayground to create a mouth-watering, almost edible Hershey’s backpack confirms that this will be a must-have accessory of the summer.”

The launch which will be available April 15 at Sprayground.com and exclusive boutiques nationwide, including Hershey’s Chocolate World.