SportLife Brands, Realtree Stitch Apparel Deal

SportLife Brands and Realtree have announced a collaborative effort to introduce a line of men’s and boys’ underwear, sleepwear and base layers.

“This represents a significant expansion for SportLife,” says Eddie Dayan, chief marketing officer, SportLife. "Realtree’s unique outdoor athletic camo appeals to a large consumer demographic, which will be incremental to SportLife’s existing business. SportLife will develop basic, fashion and high-functioning products, with special cross-stretch breathable yarns.”

SportLife Brands also manufactures under license for Nautica, Isotoner, Tahari, Sean John, Joseph Abboud, Everlast, Umbro, Starter, Head and Disney, among others.

The new line will hit the market in the near future.