"Many great automotive brands provide solutions for enthusiasts to build their cars and race them; however, there's an undeniable hole in the industry that doesn't represent them as people, their style, and supports how they live every day,” says Bryan Cole, chief marketing officer, Speed Society. “We are excited to team up with VP Racing to bring two powerful brands together to create something incredible beyond racing. We have tapped into the culture of our fans to bring unique capsule collections of streetwear apparel that represent them as individuals and their passions of fashion, art and automobiles. VP Racing is such an impactful legacy brand, we couldn't resist the chance to work together and showcase a game-changing collaboration."
“Not only is this an exciting extension of our fuel partnership with Speed Society, but it also show’s VP Racing’s commitment to everyone in ‘The Racing Class’ since 1975,” says Bob Merz, director, brand management and licensing, VP Racing. “We look forward to our continued partnership.”
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