Sponsored By

‘Sonic the Hedgehog,’ Peter Alexander Zoom into Sleepwear Range

This is the first-ever collaboration between the Peter Alexander brand and “Sonic The Hedgehog.”

License Global

August 27, 2020

1 Min Read
peteralexandersonic.png

Peter Alexander is launching its first ever “Sonic The Hedgehog” branded men’s and boy’s sleepwear collection.

Through a deal brokered by SEGA Brands’ Australian and New Zealand licensing agent, Merchantwise Licensing, the range features Sonic, Tails and Knuckles across  men’s tee, men’s trunk pants, baby onesie, boy’s and junior boy’s pajamas, men’s waffle PJ pants, scuffs and 3D Sonic slippers. 

“Sonic The Hedgehog continues to be a truly global franchise spanning games, film, TV, animation, merchandising, mobile and major brand partnerships so following its recent big screen action-adventure comedy release this year, it was perfect timing for the dads and sons range to launch in Peter Alexander – ahead of Father’s Day in Australia and New Zealand,” says Kerryn McCormack, general manager, Merchantwise Licensing. “We look forward to continuing to expand Sonic’s presence in both countries and rolling out further great licensing campaigns for the brand.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like