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This is the first-ever collaboration between the Peter Alexander brand and “Sonic The Hedgehog.”
August 27, 2020
Peter Alexander is launching its first ever “Sonic The Hedgehog” branded men’s and boy’s sleepwear collection.
Through a deal brokered by SEGA Brands’ Australian and New Zealand licensing agent, Merchantwise Licensing, the range features Sonic, Tails and Knuckles across men’s tee, men’s trunk pants, baby onesie, boy’s and junior boy’s pajamas, men’s waffle PJ pants, scuffs and 3D Sonic slippers.
“Sonic The Hedgehog continues to be a truly global franchise spanning games, film, TV, animation, merchandising, mobile and major brand partnerships so following its recent big screen action-adventure comedy release this year, it was perfect timing for the dads and sons range to launch in Peter Alexander – ahead of Father’s Day in Australia and New Zealand,” says Kerryn McCormack, general manager, Merchantwise Licensing. “We look forward to continuing to expand Sonic’s presence in both countries and rolling out further great licensing campaigns for the brand.”
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