Rapper launches new animal-themed men's accessories brand, Jungl Julz.

Music icon Snoop Dogg has teamed with men's street jewelry brand King Ice to launch an official line of products that fuse hip-hop culture and animal life.

Called Jungl Julz, the new licensed brand has launched with a 15-piece collection that includes pendants, rings, bracelets and cigar tips.

The collection "aims to provide Snoop Dogg with his own line of products, envisioned and approved by Snoop, to appeal to both his fans and our own," says Cuong Diep, co-owner, King Ice. "But more importantly, provide a line of products that are both affordable and made from the highest quality of materials that fans of the King Ice and the Snoop Dogg brand will enjoy."