SmileyWorld, Budgy Smuggler Combine for Swimwear CollaborationSmileyWorld, Budgy Smuggler Combine for Swimwear Collaboration

Budgy Smuggler has combined with SmileyWorld for a collection of swimwear with unique youth-orientated designs incorporating the distinctive icons of the Smileys. The collection, which features one-pieces for women and girls and brief styles for men and boys, provides a fun and playful way to bring positivity to the beach or pool.

Available now, the three designs include:

“The new collaboration with Budgy Smuggler felt like a perfect fit,” says Ross Wilson, chief product officer, fashion, The Smiley Company. “This collection allows consumers to express who they truly are through fun and playful designs, with a healthy dose of humor. We’re thrilled to be working alongside a partner who champions personal expression, in the same way that we do.”

What started as a joke in an Australian back yard, Budgy Smuggler has continued to grow, building their reputation on playful designs, allowing consumers to embrace their body and their sense of humor. Meanwhile, SmileyWorld has been synonymous with emotional expression and building EQ since its inception in 1997, driving towards a more positive future that enables people to express themselves, their way.

Related:Budgy Smuggler, Transport for London Partner for Tube-Themed Swimwear