SmileyWorld Adds Apparel

Fyodor Golan with a two-piece collection that will be available at the Smiley Flagship store in London;

Urban Outfitters Clothing for a range of tees for Valentine’s Day;

Pull & Bear shops worldwide for a two-piece womenswear collaboration set to launch this spring/summer;

Nanette for a sunglasses range;

Cardelicious in the U.K. for a new collection of greeting cards featuring the Smiley Original brand; and

TopShop for apparel ranging from sweatshirts to leggings, now available in the Smiley flagship store in London and on the TopShop website.