Smiley Readies for Small Screen

SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series for kids 4- to 7-years-old.

April 6, 2018

Smiley Readies for Small Screen

“Smiley has been more than a spirit and philosophy. It’s a wonderful reminder to people everywhere of how powerful a smile is and how much a simple smiley can change both your life and the lives of others around you," says Nicolas Loufrani, chief executive officer, Smiley. "Working on a TV series for kids today enables us to spread our values to younger audiences throughout the world, making it a happier place. It’s a natural expansion, after 42 years of success, to give life to the famous brand founded by my father and the emoticons I created in 1997.”

“With the Smiley characters, we have the ability to create a fascinating universe of comedy and adventure, aspirational to our audience," says Sandrine Nguyen, executive producer, OuiDo! Productions. "The

possibilities for character development are endless and we believe we can make a magical show.” 

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