Smiley, Pantone Play with Color

Featuring classic tees, tanks, oversized tees, swim shorts and convertible tote bags/backpacks, each product is trademarked with Pantone’s color-coding including Caviar, Dark Denim, Capri Breeze, Pink Flambé and Beach Glass.

The collaboration has launched in an exclusive Pantone Universe x Smiley pop-up store at Boxpark in Shoreditch, London. The pop-up shop will act as a teaser ahead of the launch of a full collection for spring/summer 2016. The range will be distributed globally at a series of concept stores, Pantone Universe flagship stores and on the Pantone Colorwear website.