French retailer features SmileyWorld brand on t-shirts, socks and underwear.

SmileyWorld has partnered with the French retailer Jules to launch a collection of men’s apparel at its stores across Europe.

The full menswear collection will include Smiley-branded t-shirts, socks and underwear.

The Smiley team will also launch a marketing campaign to coincide with the retail launch, complete with a happiness-themed social media campaign and a micro-site featuring happiness quotes and recipes.

The new collection is now available across all 400 Jules locations in France, as well as its stores in Russia, the Emirates, Indonesia and Monaco.