French retailer features SmileyWorld brand on t-shirts, socks and underwear.
The full menswear collection will include Smiley-branded t-shirts, socks and underwear.
The Smiley team will also launch a marketing campaign to coincide with the retail launch, complete with a happiness-themed social media campaign and a micro-site featuring happiness quotes and recipes.
The new collection is now available across all 400 Jules locations in France, as well as its stores in Russia, the Emirates, Indonesia and Monaco.
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