“Lyfcycle specializes in sustainable garment sourcing and has developed a new technology that allows them to recycle and reuse all waste fabric from production,” says Michaela Fass, senior vice president, Smiley fashion division. “With Smiley’s authentic position at the forefront of peace, protest and activism, it’s a natural progression for us to start developing a wave of new sustainable products. All Smiley x Lyfcycle products will be made from recycled cotton, which has been blended with organic cotton to ensure Zero-Waste from source, while all waste fabric from production is recycled and reused.”
The partnership includes the use of recycled fabrics, and all product packaging and labeling will be recycled and recyclable. Lyfcycle has even innovated a mobile app that will allow consumers to monitor traceability of garments via QR codes, which will launch next month.
“It’s no secret that
Smiley’s partnership with Lyfcycle is earmarked to hit major retail stores from summer 2020.
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