Smiley Grows Global Partnerships

The SmileyWorld brand continues to grow with new licensing including a pop-up shop in Beijing and a collaboration with Fendi.

April 6, 2018

Smiley Grows Global Partnerships

Brand debuts host of retail partnerships with Claire's, Benetton and more.

The SmileyWorld brand continues to grow with a host of new licensing deals and activations around the world including a new pop-up shop in Beijing and a collaboration with Fendi.

The company has opened the doors of its latest popup concept in Beijing, China, at one of the city’s leading malls, Indigo. The SmileyWorld travel-themed store hosts a range of activities and promotions including a SmileyWorld postcard machine and installations such as a Smiley plane and life-sized emoticons. The store features a full range of SmileyWorld products including apparel, gifts, homewares and back-to-school items as well as the world’s first SmileyWorld Café, serving bespoke, emotion-inspired beverages and snacks.

In other pop-up news,

Smiley and Pantone Universe

launched their latest collaboration with a temporary storefront in Shoreditch throughout August.

SmileyWorld was also present on the catwalk at the launch of Fendi's latest collection, which features a Smiley bag charm.

Other recent Smiley collabs

and licensing deals include:

  • Men's apparel and accessories at Ami Paris

    • Beachwear and towels for kids' and adults at Benetton

      • Fashion and tech accessories as well as stationery at Claire's

        • Footwear for kids and teens at Colours of California

          • Teen and adult apparel at Cool Cat

            • Adult apparel at Defacto

              • Men's undergarments at Debenhams

                • Headwear at Drew Pearson

                  • Teen and adult apparel from Hybrid

                    • A young adult apparel at Zara

                      • Toiletries at Laline

                        • Kids and tween apparel at LPP

                          • Umbrellas from Manufactora Clima

                            • Women's handbags from Mia Bags

                              • Apparel, nightwear and accessories for teens and adults from Poetic Gem

                                • Children's and adult apparel from Relaunch

                                  • Adult apparel and accessories at Tshirt Store

                                    • Kids and adult apparel and essentials from TV Mania

                                      • Kids apparel from Leomil

                                        Read more about:

                                        Subscribe and receive the latest news from the industry.

                                        Join 62,000+ members. Yes, it’s completely free.

                                        You May Also Like




                                        This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.