Brand debuts host of retail partnerships with Claire's, Benetton and more.
The company has opened the doors of its latest popup concept in Beijing, China, at one of the city’s leading malls, Indigo. The SmileyWorld travel-themed store hosts a range of activities and promotions including a SmileyWorld postcard machine and installations such as a Smiley plane and life-sized emoticons. The store features a full range of SmileyWorld products including apparel, gifts, homewares and back-to-school items as well as the world’s first SmileyWorld Café, serving bespoke, emotion-inspired beverages and snacks.
In other pop-up news,
launched their latest collaboration with a temporary storefront in Shoreditch throughout August.
SmileyWorld was also present on the catwalk at the launch of Fendi's latest collection, which features a Smiley bag charm.
Other recent Smiley collabs
Men's apparel and accessories at Ami Paris
Beachwear and towels for kids' and adults at Benetton
Fashion and tech accessories as well as stationery at Claire's
Footwear for kids and teens at Colours of California
Teen and adult apparel at Cool Cat
Adult apparel at Defacto
Men's undergarments at Debenhams
Headwear at Drew Pearson
Teen and adult apparel from Hybrid
A young adult apparel at Zara
Toiletries at Laline
Kids and tween apparel at LPP
Umbrellas from Manufactora Clima
Women's handbags from Mia Bags
Apparel, nightwear and accessories for teens and adults from Poetic Gem
Children's and adult apparel from Relaunch
Adult apparel and accessories at Tshirt Store
Kids and adult apparel and essentials from TV Mania
Kids apparel from Leomil
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.