Smiley Gets Fashionable in China

ASIA- The Smiley brand has teamed up with Chinese celebrity Kai Zheng and his fashion brand Dueplay for a new fashion collaboration, created in partnership Ring Chow, founder of the eyewear brand Liberation-Paris.

April 6, 2018

Smiley Gets Fashionable in China

Actor Kai Zheng teams with the art brand for line of slogan tees.

ASIA- The Smiley brand has teamed up with Chinese celebrity Kai Zheng and his fashion brand Dueplay for a new fashion collaboration, created in partnership Ring Chow, founder of the eyewear brand Liberation-Paris.

Launched exclusively at Galeries Lafayette Beijing with a pop-up activation this month, the line includes Smiley-inspired  apparel separates for young adults. Slogan tees anchor the range with phrases like, “Keep it up,” “Victory72” and “I like Running.”

The Smiley x Dueplay collection will also be available for purchase through the online channels of Dueplay, the offline and online shops of Smiley and the Chinese e-commerce app “MyMM.” 

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