April 6, 2018
Actor Kai Zheng teams with the art brand for line of slogan tees.
Launched exclusively at Galeries Lafayette Beijing with a pop-up activation this month, the line includes Smiley-inspired apparel separates for young adults. Slogan tees anchor the range with phrases like, “Keep it up,” “Victory72” and “I like Running.”
The Smiley x Dueplay collection will also be available for purchase through the online channels of Dueplay, the offline and online shops of Smiley and the Chinese e-commerce app “MyMM.”
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