Actor Kai Zheng teams with the art brand for line of slogan tees.
Launched exclusively at Galeries Lafayette Beijing with a pop-up activation this month, the line includes Smiley-inspired apparel separates for young adults. Slogan tees anchor the range with phrases like, “Keep it up,” “Victory72” and “I like Running.”
The Smiley x Dueplay collection will also be available for purchase through the online channels of Dueplay, the offline and online shops of Smiley and the Chinese e-commerce app “MyMM.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.