April 6, 2018
The Smiley flag style guide, which features a range of national flags in the form of a smiley face icon, is the company's oldest style guide.
“Transforming flags into Smiley icons is a reminder to people that above all of our nations stands one common humanity for all,” says Nicolas Loufrani, chief executive officer, Smiley. “Smiley flags are a symbol of peace and happiness, uniting all humans together as one, smiling and winking at each other, whoever they may be and wherever they may come from.”
The Moschino line, which features an overall flag/Smiley print, is now on shelves across Europe, and Smiley's Italian flag design is appearing on manhole covers across the streets of Milan in honor of the Universal Exposition taking place in the city this month.
Smiley is also planning to release flag-inspired emoticons in conjunctionwith a variety of sporting events next summer including the Rio Olympics and Euro 2016 in London.
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