Skechers has announced it is building on the technology in its footwear through a new collaboration with The Goodyear Tire & Rubber Company.

Select styles across multiple categories for men, women and kids will utilize Goodyear rubber technology in custom Skechers outsoles.

Initially launched on three running shoes from the Skechers GOrun collection, the range of styles featuring Goodyear Performance Outsoles now includes a wider assortment of running and walking sneakers and will expand through 2020 to athletic lifestyle, trail and work footwear categories for men and women, as well as kids' styles.

"Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we're using that same ingenuity to enable consumers to wear high-performance shoes," says Christian Jurado, global director licensed products, Goodyear.

Skechers styles featuring Goodyear Performance Outsoles are available at Skechers retail stores, www.skechers.com, and select retail partners.