April 6, 2018
Moose Toys’ collectibles brand is partnering for girls’ shoes in time for back-to-school.
The range of girls’ shoes, to be released under the Skechers Kids label, will hit shelves in time for back-to-school.
“We’re excited to expand our award-winning Skechers Kids line with styles featuring Shopkins characters, which are in demand by kids across the country,” says Michael Greenberg, president, Skechers. “Building on the success of our kids’ collection, we feel that adding Shopkins-branded shoes will be a perfect fit for the countless girls who already love wearing our playful, colorful and comfortable footwear.”
Skechers Kids is geared to children, ages toddler to tween, and will feature the co-brand, dubbed SPK by SKECHERS in Skechers retail stores and its website, Skechers.com.
Products in the line will be designed, developed and marketed through a multi-year licensing partnership between Skechers and Moose Toys.
“It’s a thrill for us to welcome Skechersto the Shopkins-licensed consumer products program,” says Paul Solomon, co-chief executive officer, Moose Toys. “We want to bring our fans quality product extensions that best capture Shopkins’ fun and fashionable aesthetic. This deal is the beginning of a great partnership between two outstanding in-demand brands.”
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