Bulldog Licensing, which manages the consumer products program for “Sesame Street” in the U.K. and Ireland, has signed the deal with Rubie’s to develop adult, children’s and pet lines for a dress up and accessories range.
“‘Sesame Street’ has a special place in the hearts of all generations throughout the U.K., so the new partnership with Rubie’s Masquerade is a great addition to the consumer products portfolio,” says Rob Corney, managing director, Bulldog Licensing. “The characters are part of the nation’s fabric and will make fantastic dress-up products. ‘Sesame Street’ showcased its brand power with the 50th birthday celebrations last year, and this is carrying through with activity throughout 2020 and beyond. The licensing program is seeing significant growth in the territory with new partners, new categories and increased listings, a trend which is set to continue with retailers looking to back the brand in increasing numbers.”