‘Sesame Street’, Disguise Re-Up Partnership

Disguise will continue to design, market, manufacture and distribute costumes and accessories.

License Global

August 12, 2021

1 Min Read
DisguiseSesame.png

Disguise, a division of JAKKS Pacific, has renewed their North American rights for “Sesame Street.” 

The 31-year partnership has involved costumes, costume accessories and trunk-or-treat kits.  

“I grew up with ‘Sesame Street,’ as did my children, so it is an honor and a pleasure to continue our partnership on a brand that is near and dear to the hearts of so many generations,” says Sara Hefter, president, general manager, Disguise. “Disguise is very much a family brand and the ‘Sesame Street’ characters echo those brand values and the costumes have always been a hit for both adults and children. Each year, we see families dressing as these lovable characters and we are delighted to continue to make them. We appreciate the trust that Sesame Workshop has in Disguise during this decades long partnership in rolling out quality, fan favorite costumes and accessories for families each year.” 

Disguise will also introduce branded- adaptive costumes and wheelchair wraps to the “Sesame Street” costume line to reach a wider audience.  

“‘Sesame Street’ has always been a neighborhood filled with characters that come in all shapes, sizes, and colors,” says Gabriela Arenas, vice president, global licensing, Sesame Workshop. “We’re thrilled to continue our long-standing partnership with Disguise as they offer families fun new ways to engage with their favorite ‘Sesame’ Street friends.” 

  

 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like