‘Sesame Street’, Disguise Re-Up Partnership‘Sesame Street’, Disguise Re-Up Partnership
Disguise will continue to design, market, manufacture and distribute costumes and accessories.
August 12, 2021
Disguise, a division of JAKKS Pacific, has renewed their North American rights for “Sesame Street.”
The 31-year partnership has involved costumes, costume accessories and trunk-or-treat kits.
“I grew up with ‘Sesame Street,’ as did my children, so it is an honor and a pleasure to continue our partnership on a brand that is near and dear to the hearts of so many generations,” says Sara Hefter, president, general manager, Disguise. “Disguise is very much a family brand and the ‘Sesame Street’ characters echo those brand values and the costumes have always been a hit for both adults and children. Each year, we see families dressing as these lovable characters and we are delighted to continue to make them. We appreciate the trust that Sesame Workshop has in Disguise during this decades long partnership in rolling out quality, fan favorite costumes and accessories for families each year.”
Disguise will also introduce branded- adaptive costumes and wheelchair wraps to the “Sesame Street” costume line to reach a wider audience.
“‘Sesame Street’ has always been a neighborhood filled with characters that come in all shapes, sizes, and colors,” says Gabriela Arenas, vice president, global licensing, Sesame Workshop. “We’re thrilled to continue our long-standing partnership with Disguise as they offer families fun new ways to engage with their favorite ‘Sesame’ Street friends.”
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