Nelvana Enterprises, the exclusive licensing agent for Sesame Workshop in Canada, has announced a collaboration with “Sesame Street” and Hudson’s Bay for a limited-edition collection of apparel and accessories.
Set to launch this month, the collaboration celebrates both brands’ milestone anniversaries.
The first-ever collection featuring “Sesame Street” characters alongside the classic HBC Stripes design will comprise eight limited edition SKUs including a baby onesie, baby pants, baby booties, sleep masks and PJ sets for both kids and adults.
“’Sesame Street’ and Hudson’s Bay are both timeless brands that each have their own long-standing legacy rich in history, making them the perfect pair to commemorate with a dedicated collection,” says Mellany Masterson, head, Nelvana Enterprises. “The fun and adorable collection featuring some of the most familiar faces in children’s television combined with Hudson’s Bay’s highly-coveted colorful stripes is perfect for every Canadian ‘Sesame Street’ fan to wear with pride.”
This marks the third Canadian-exclusive apparel collaboration for “Sesame Street” in the past year. Last fall, Nelvana launched two successful collaborations with homegrown fashion design houses, Smash + Tess and Peace Collective, to celebrate the brand’s 50th anniversary.
Both Smash + Tess and Peace Collective will continue their programs into 2020. Peace Collective launched their newest collection PC X ‘Sesame Street’ 002: Better Together in August and will launch additional products in time for the holidays.
Based on its successful first launch, Smash + Tess is re-releasing their Smash + Tess x “Sesame Street” collection this fall. Moreover, Nelvana also recently introduced a new “Sesame Street” petwear line to PetSmart in Canada earlier this month. The line includes hoodies and toys for cats and dogs.
“We’re pleased to team up with another premium Canadian fashion brand like Hudson’s Bay to create a stylish line of apparel that will resonate with multiple generations of ‘Sesame Street’ fans,” adds Gabriela Arenas, vice president, licensing, North America, Sesame Workshop. “Smash + Tess and Peace Collective’s new and exciting products gives our fans the opportunity to express themselves, and with the new line of petwear at PetSmart, now our furry friends can be a part of the fun.”