Classic preschool show expands apparel lineup with Crocs, Quiksilver.
Sesame Workshop has teamed with two new licensees for “Sesame Street”-themed clothing and accessory ranges.
First, Sesame Workshop has partnered with Crocs for a three-pack of JIbbitz shoe charms featuring Elmo, Big Bird and Cookie Monster, as well as a new style of Elmo fuzz lined clogs for kids.
Meanwhile, Quiksilver/Roxy will introduce a winter snow collection including jackets, snow suits, helmets, mittens and goggles for infants, toddlers and kids. The new line will be available this September.
“’Sesame Street’ has the best fans in the world,” said Gabriela Arenas, vice president, licensing, North America, Sesame Workshop. “They love to express their love for the Muppet characters with styles that reflect the fun of the brand. In response, we’ve been working with some of the top apparel licensees to create new lines of ‘Sesame Street’ clothing and accessories for the young and the young-at-heart.”
Sesame Workshop is also expanding its partnership with licensing agency CPLG in France, Spain and Italy. CPLG will now work to secure “Sesame Street” partners for the apparel and gifting categories aimed toward teens and adults.
“With CPLG on board, we expect to see furrier, funnier and more fabulous collections,” says Maura Regan, senior vice president and general manager, international media business, Sesame Workshop. “The beauty of the ‘Sesame Street’ brand is that it resonates with different generations of fans. Our products–whether it’s a cool graphic tee featuring Cookie Monster or a unique shoe with furry red Elmo–truly reflects that span.”