The yoga brand’s first-ever collaboration is slated to hit retail in fall 2018.
Sequential Brands Group, which owns the Gaiam brand, brokered the deal.
The Jessica Biel Signature Collection by Gaiaim will feature an assortment of activewear and yoga accessories including capris, leggings, tops and jackets.
“Jessica Biel is the perfect ambassador for the Gaiam brand. She is a wife, mom, actress and activist who is passionate about health and fitness and works hard to maintain a balanced lifestyle,” says Eddie Esses, president, active, Sequential. “Through this partnership, we have an incredible opportunity to showcase the Gaiam brand and further expand its awareness.”
Gaiam’s first campaign with Biel is scheduled to debut in spring 2018, with the first products from the collection slated to hit retailers in fall 2018.
“This partnership is a great win for the Gaiam brand and further strengthens its position
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