Sequential is Taking Avia into China

ASIA–Sequential Brands Group has entered into a mutli-year agreement with Chinese sports manufacturer and distributor Beiying Sports Technology Co. to bring its Avia brand to China.
License Global Logo
License Global

April 18, 2018

Sequential is Taking Avia into China

Moving forward, Beiying and Sequential will work together to develop a line of men’s, women’s and kids’ footwear, apparel and accessories, which will launch later this year. Beiying will also open a range of Avia stores, including flagship locations in key Chinese cities, over the next few years.

“Avia continues to attract consumers nationwide as one of the leading active lifestyle brands known for its pioneering technology and stylish designs. I’m excited to build on the brand’s strong momentum in the U.S. and introduce it to the Chinese market–an important market with a growing sports industry,” says Eddie Esses, president, active, Sequential. “Together, with our new partner, the Avia brand has the opportunity to become a major active lifestyle brand throughout China.”

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.