“Avia continues to attract consumers nationwide as one of the leading active lifestyle brands known for its pioneering technology and stylish designs. I’m excited to build on the brand’s strong momentum in the U.S. and introduce it to the Chinese market–an important market with a growing sports industry,” says Eddie Esses, president, active, Sequential. “Together, with our new partner, the Avia brand has the opportunity to become a major active lifestyle brand throughout China.”
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