Sequential Brands Group has tapped Cobblers Kitchen as the footwear partner for its William Rast apparel label, which re-launched in the U.S. last fall at retailer Lord & Taylor.

The fashion brand, co-founded by Justin Timberlake and Trace Ayala, recently launched concept shops featuring men’s and women’s sportswear, outerwear and denim at all Lord & Taylor stores.

Cobblers Kitchen now has exclusive rights to design, manufacture and distribute William Rast athletic footwear for men in Canada, the U.S. and Europe. The debut collection is slated to launch at specialty retailers this fall.

“We are excited to collaborate with William Rast’s co-founders Justin Timberlake and Trace Ayala to design and manufacture amazing cutting-edge, contemporary men’s sneakers," says Udi Avshalomov, chief executive officer, Cobblers Kitchen. "We are looking forward to a long and mutually beneficial partnership.”