Sequential Grows Joe’s Brand

Sequential Brands Group has partnered with ACI International to create a line of footwear for its lifestyle brand Joe’s.

April 6, 2018

Sequential Grows Joe’s Brand

Lifestyle brand teams to grow its lineup of footwear and intimate apparel.

Sequential Brands Group has partnered with ACI International to create a line of footwear for its lifestyle brand Joe’s.

Beginning this spring, ACI will launch a full line of men’s and women’s footwear, including dress shoes, sneakers and boots.

Additionally, Sequential has also teamed with apparel manufacture ESP Group to develop and launch a collection of intimate apparel featuring men’s and women’s underwear, sleepwear and loungewear for Joe’s.

"In just over a year of having Joe's in Sequential's platform, we have grown the core business together with Global Brands Group, successfully introduced a collection of handbags and eyewear, and featured top talent Bella Hadid in our ad campaign,” says Jameel Spencer, president, fashion, Sequential. “We are excited to continue this trajectory with the launch of these categories.”

The new category expansions will debut in Joe’s retail stores and e-commerce site before rolling out to stores nationwide this year.

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