The brand has launched in South Korea with licensing partner DHOW Enterprise Company featuring apparel, bags and footwear.
Additionally, Sequential signed a new license with Shason for a line of high-end handmade rugs that will debut at retail in 2014, and renewed its partnerships with G-III Apparel Group for outerwear and dresses, Palm Beach Beaute for fragrance and Concept for watches.
As the brand celebrates its 65th anniversary next year, Sequential is also planning a fully integrated marketing campaign to celebrate.
"This is an exciting time for Ellen Tracy," says Rick Platt, group president, Sequential Brands Group."What began as a women's blouse company has evolved to an offering of over 30 product categories, experiencing four years of consecutive double-digit retail sales growth. Developing brands
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