Sequential Expands Ellen Tracey

Sequential Brands Group has launched several initiatives for Ellen Tracy that include expansion into new territories and categories.

April 6, 2018

Sequential Expands Ellen Tracey

The brand has launched in South Korea with licensing partner DHOW Enterprise Company featuring apparel, bags and footwear.

Additionally, Sequential signed a new license with Shason for a line of high-end handmade rugs that will debut at retail in 2014, and renewed its partnerships with G-III Apparel Group for outerwear and dresses, Palm Beach Beaute for fragrance and Concept for watches.

As the brand celebrates its 65th anniversary next year, Sequential is also planning a fully integrated marketing campaign to celebrate.

"This is an exciting time for Ellen Tracy," says Rick Platt, group president, Sequential Brands Group."What began as a women's blouse company has evolved to an offering of over 30 product categories, experiencing four years of consecutive double-digit retail sales growth. Developing brands

into full lifestyle collections by working with blue-chip partners is the core competency of our business, and the success of Ellen Tracy is a key example of our formula."

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