Sequential to Bring Sports Brands to Brazil

Sequential Brands Group has secured a long-term licensing agreement with SPR Indústria de Confecção to launch three of its active lifestyle brands in Brazil.

April 6, 2018

Sequential to Bring Sports Brands to Brazil

Three activewear collections will launch on Netshoes in the region later this year.


Under the terms of the agreement, SPR Sports will manufacture and distribute a range of branded active apparel, footwear and accessories for Sequential’s basketball brand AND1, active lifestyle brand Avia and skate brand DVS.

"Entering the Brazilian market is another strategic step toward reaching our international expansion goals and driving continued growth for our brands throughout the world," says Yehuda Shmidman, chief executive officer, Sequential. "We see great opportunity in working with SPR Sports to bring our active brands to a region where a passion for sports and an active lifestyle is a major part of everyday life."   

The new collections will debut across Brazil later this year through Netshoes, an e-commerce retailer, followed by a rollout to sporting goods stores in early 2018.

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