SEGA and HYPE. Announce ‘Sonic the Hedgehog’ Collection

Collaboration featuring SEGA’s Blue Blur will launch exclusively at HYPE.’s Carnaby London Store March 31.

License Global, Content Editor

March 17, 2022

1 Min Read
31822Sonic.png
SEGA/HYPE

SEGA and U.K. lifestyle brand HYPE. have announced a new line of licensed clothing and accessories celebrating SEGA’s “Sonic the Hedgehog.”  

Featuring designs inspired by the high-octane speedster himself, the HYPE. x “Sonic the Hedgehog” capsule collection includes a line of adults’ and children’s apparel and accessories for Sonic fans of all ages. 

The 30-piece adult and childrenswear range celebrates the traditional “Sonic the Hedgehog “color palette, with a monochrome theme and neon accents, fusing HYPE.’s signature contemporary silhouette shapes with Sonic’s Japanese-inspired roots. The line features “Sonic the Hedgehog” characters including Sonic, Super Sonic, Knuckles, Tails, Shadow and Amy entwined in HYPE.’s tie-dye, gradient fade, galaxy and graffiti-spray-inspired prints. The diverse range of clothing items includes hoodies, joggers, T-shirts, leggings and a bowling shirt. The collection also includes HYPE. x Sonic accessories, including a backpack and two pencil cases. 

The collection launches exclusively at HYPE.’s Carnaby London store, via JustHYPE.com and select retailers worldwide on March 31.  

 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like