SEGA and HYPE. Announce ‘Sonic the Hedgehog’ Collection

Collaboration featuring SEGA’s Blue Blur will launch exclusively at HYPE.’s Carnaby London Store March 31.

License Global

March 17, 2022

SEGA/HYPE

SEGA and U.K. lifestyle brand

HYPE.

have announced a new line of licensed clothing and accessories celebrating SEGA’s “Sonic the Hedgehog.”

Featuring designs inspired by the high-octane speedster himself, the HYPE. x “Sonic the Hedgehog” capsule collection includes a line of adults’ and children’s apparel and accessories for Sonic fans of all ages.

The 30-piece adult and childrenswear range celebrates the traditional “Sonic the Hedgehog “color palette, with a monochrome theme and neon accents, fusing HYPE.’s signature contemporary silhouette shapes with Sonic’s Japanese-inspired roots. The line features “Sonic the Hedgehog” characters including Sonic, Super Sonic, Knuckles, Tails, Shadow and Amy entwined in HYPE.’s tie-dye, gradient fade, galaxy and graffiti-spray-inspired prints. The diverse range of clothing items includes hoodies, joggers, T-shirts, leggings and a bowling shirt. The collection also includes HYPE. x Sonic accessories, including a backpack and two pencil cases.

The collection

launches exclusively at HYPE.’s Carnaby London store, via

JustHYPE.com

and select retailers worldwide on March 31.