SEGA Adds Sonic Apparel

SEGA Europe has partnered with TVMania for a new range of Sonic the Hedgehog apparel and accessories in the G/A/S territories. The deal was brokered by Fremantle.

TVMania is developing lines for babies, children, teenagers and adults with product including t-shirts, socks and accessories hitting shelves this July and August at retailers like Takko in Germany.

“We’re very excited to work with TVMania on this new range of Sonic the Hedgehog apparel and accessories,” says Sissel Henno, head of brand licensing Europe, SEGA. “Sonic’s popularity hasn’t waned in his 22 years as the fastest hedgehog around.  The brand goes from strength to strength–as this significant deal proves, with the further expansion of our reach in the G/A/S territories.”