April 6, 2018
The JKL line, created in partnership with Grand National Apparel, is inspired by McConaughey's laid-back style.
The range of sportswear will feature versatile, active-inspired looks with functional performance fabrics.
A portion of every sale will go to Boys and Girls Clubs of Canada to provide after-school fitness and wellness programs based on the curriculum of the just keep livin Foundation, a non-profit founded by McConaughey.
"As we enter the second year of our three-year transformation, working with new brands like JKL will help us improve the quality of our apparel offerings," says Calvin McDonald, president and chief executive officer, Sears Canada. "An important part of our trading strategy is to increase our relevance with men in the 25 to 45 age range, and we expect that JKL's attractive yet rugged design will help bring these customers to Sears."
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